The Foundation of Hanken Design Co.®

Our journey began with a spark of passion for typography and a vision to merge artistic expression with practical functionality. Founded by Alfredo Marco Pradil, our company grew out of a deep appreciation for the beauty and effectiveness of well-crafted letterforms. Alfredo, a visionary typographer, set out to create typefaces that are both visually appealing and highly functional across a range of applications. Although some records mention 2012, our work officially started in 2010—the true start of Alfredo’s dream to introduce thoughtfully designed fonts to the creative community.

Our name, Hanken Design Co.®, carries personal significance, inspired by Alfredo’s son. This connection reflects the care and dedication we invest in every typeface, treating each project as a cherished part of our legacy. Before fully embracing typography, Alfredo built over a decade of experience in various design fields, including visual merchandising, advertising, game development, product design, and branding. This diverse background continues to shape our approach and enrich our work.

Originally established in Batangas, Philippines, our foundry set out to offer distinctive lettering solutions for the retail market, individuals, and businesses of all sizes. From the beginning, we aimed to serve a broad spectrum of clients, laying the foundation for our commitment to versatile and accessible font offerings. One of our most cherished moments was when Alfredo designed his first typeface, inspired by his son—a reminder of the human-centered approach that drives our creative process. From the outset, we have been dedicated to providing affordable, high-quality fonts without compromising on flexibility, a principle that remains central to our mission.

Our Design Philosophy: Simplicity, Functionality, and Aesthetic Appeal

At Hanken Design Co.®, our design philosophy is both clear and consistent. We craft clean, modern fonts that serve the needs of small businesses and large global enterprises alike. Our work is anchored by three fundamental principles: simplicity, seamless integration, and functionality. We believe typography should be clear, easy to integrate into any workflow, and precise in its purpose. Readability and usability are at the forefront of every typeface we design—even when we explore more expressive display fonts, these core elements remain our priority. Functionality is especially key in our workhorse typefaces, designed for extensive text use.

Our approach to typeface design is focused on creating a seamless experience for both designers and readers. We meticulously refine every detail to ensure our fonts are visually appealing and perform flawlessly in any context. For our workhorse fonts, we focus on more than just consistency; we fine-tune the intricate relationships between individual characters to create a natural rhythm and flow that enhances the reading experience. By carefully studying how letterforms appear in print and digital formats, we craft designs that are both effective and relevant in today’s world. Our commitment to simplicity and functionality reflects a philosophy built on clarity and practicality, guided by a dedication to an outstanding user experience.

Our Diverse Font Library: Serving Every Design Need

Our font library is thoughtfully curated to meet a broad range of design needs and aesthetic tastes. We offer a wide variety of styles—from versatile sans serifs and classic serifs to expressive display fonts, functional monospaced options, and a selection of high-quality free fonts. This diversity ensures that designers can find the perfect typeface for any project, whether they need the clean legibility of a sans-serif, the traditional elegance of a serif, or the distinctive flair of a display font. We continuously update our library with new releases that reflect current design trends and technological advancements.

Our collection features many popular and highly regarded typefaces. Some of our best-sellers include:

• Magnetik (Sans Serif): Modern and versatile, ideal for various design applications.
• Nourd (Sans Serif): Robust and contemporary, offering a strong visual presence.
• HK Nova (Sans Serif): An extensive family with various weights and styles for diverse uses.
• Cerebri Sans Pro (Sans Serif): Sophisticated and highly legible, perfect for both text and display.
• Hanken Grotesk (Sans Serif): Clean and functional, a versatile choice for many projects.
• Jellee (Display): A rounded, soft sans-serif that brings a friendly and cool touch to designs.
• Luckybones (Display): Unique and playful, adding character to headlines and titles.
• HK Grotesk Wide (Sans Serif): Featuring wide proportions for a distinct, modern feel.
• Glacial Indifference (Sans Serif): Clean and neutral, ideal for a timeless, understated aesthetic.

Our categorized offerings—including “latest,” “best-selling,” and free options—reflect our customer-focused approach and belief in making quality typography accessible to everyone.

The Visionary Behind Our Typefaces

Hanken Design Co.® is the realization of Alfredo Marco Pradil’s vision. As the founder and creative force behind our studio, Alfredo is a dedicated type designer with a deep passion for his craft. Since 2012, he has meticulously designed typefaces that blend artistic sensibility with technical expertise. With a Fine Arts degree as his foundation, he has a comprehensive understanding of visual principles and aesthetics.

Before dedicating himself fully to typography, Alfredo gained a rich and varied background in the design industry. His experiences in visual merchandising, advertising, game development, product design, and visual identities have given him unique insights into the diverse needs of the creative community. Over the years, his talent and dedication have led to collaborations with major international brands. His philosophy centers on pairing effective design concepts with affordability—creating typefaces that are visually exceptional while offering unmatched flexibility for designers.

Our Commitment: Empowering Creators Worldwide

Our commitment at Hanken Design Co.® goes beyond creating exceptional typefaces. We empower creators worldwide with the tools they need to communicate effectively and bring their unique visions to life. We serve a global community ranging from individual designers and educational institutions to Fortune 500 companies. Our fonts are trusted by industry leaders in technology, luxury, publishing, and by creative agencies looking to elevate their brand narratives—reflecting the quality, versatility, and reliability of our work.

We believe in making high-quality design resources accessible to all. That’s why we offer a selection of our fonts for free, so designers can experience our craftsmanship firsthand. We value feedback from our users, which helps us continuously refine and develop our fonts to meet evolving needs. Collaboration is at the heart of our ethos, as working together fosters growth, broadens our perspective, and builds meaningful connections in the design world.

Looking to the future, we remain dedicated to continuous innovation in typography. We’re always working to create new, functional typefaces that meet today’s demands and anticipate tomorrow’s needs. Our regular updates and new releases are a testament to our commitment to evolution and excellence. Our core values—accessibility, openness to feedback, and a collaborative spirit—demonstrate our commitment to the design community and guide our user-centric approach.

We invite you to explore our diverse font library and find the perfect typeface for your next project. Stay connected with us on social media for updates and new releases. We are passionate about typography and dedicated to providing you with the highest quality design tools.